Frequently Asked Questions
1. What is your circulation?
Our circulation is over 3,500, and reaches about 8,750 readers. This assumes the average reader rate of 2.5 based on studies by the National Newspaper Association. The Yazoo Herald is delivered by the U.S. Postal Service and is also available in stores and news racks throughout the area.
2. How often do you publish?
Our newspaper is published on Wednesdays. We also publish a weekly free advertiser.
3. What is your coverage area?
We cover all of Yazoo County, and we also feature news from Tri-County Academy in Flora and news from the community of Louise. Yazoo City is the largest city in our coverage area. Some other communities covered include Benton, Bentonia, Satartia, Eden, Midway, Vaughan and Holly Bluff.
4. How do I submit a news or sports item?
Submit news items to managing editor Jamie Patterson at jamie@yazooherald.net.
Submit sports items to sports editor Jason Patterson at jason@yazooherald.net.
You may also visit our office at 1035 Grand Avenue, fax information to 662-746-4915 or mail submissions to P.O. Box 720, Yazoo City, MS 39194.
When submitting photos for publication, please attach them in jpeg format at the highest possible resolution. Please identify everyone in the photos.
We actively seek engagement announcements, weddings, awards and achievements, school news, letters to the editor or anything relevant to our community. We are a community newspaper, and we want to keep our readers informed about anything going on in Yazoo County or news about Yazoo natives. Our staff writers also welcome news tips.
5. How do I place an ad in your newspaper?
Just call one of our advertising representatives at 662-746-4911 or send an email to jason@yazooherald.net. Tell us what you want and our production staff will quickly design an advertisement that fits your needs. There is no charge for ad design and composition.
6. What’s the cost to advertise?
The open rate is $9.50 per column inch. Color charges are $75 for a quarter page, $100 for a half page and $175 for a full page ad.
For example, a full color quarter page ad would cost $303. A full color half page ad would cost $556. A full page full color ad would cost $1,087.
We offer frequency discounts and contract rates that result in significant savings. Contact us at 662-746-4911 or jason@yazooherald.net for more information.
7. How do I subscribe?
Just call 662-746-4911, e-mail kay@yazooherald.net or visit our office at 1035 Grand Avenue. Subscription rates in Yazoo County are $52 per year, $38 per six months, and $32 per three months. For subscriptions outside of Yazoo County the rate is $62 per year, $48 per six months and $42 per three months.
8. Does your publication include classified ads?
Yes, and our rates are very low. Contact us at 662-746-4911 or e-mail sheila@yazooherald.net to place an ad.
9. What are your business hours?
Our office is open Monday through Friday from 8 a.m. to 5 p.m.
10. Where is your newspaper printed?
Our pages are designed and composed by our staff in Yazoo City before being electronically transferred to the printing press at the Delta Democrat Times in Greenville. We then transport the papers back to Yazoo City for distribution.
11. What are the politics of your publications?
Our editorial opinions are based on what we believe is right and not influenced by political affiliation. We also welcome opposing viewpoints. We believe that the exchange of different ideas and opinions is an essential part of our mission. Letters to the editor and guest columns are strongly encouraged.
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