In August The Yazoo Herald will begin publishing once a week.
The Herald will continue to be published on Wednesdays while the Saturday edition will be eliminated. All existing subscriptions will be doubled in length. For example, if you had 10 months remaining on your subscription it will now be good for 20 months.
Herald Publisher Jason Patterson said the change is necessary due to a changing business environment.
“Yazoo’s business community has changed considerably in the last decade,” Patterson said. “Some of the businesses that were our biggest accounts when I became publisher no longer exist. This is a decision we probably should have made a while ago, almost certainly after the arrival of Walmart in Yazoo City, but we were reluctant to make the change even though it was the right decision from a business perspective. The struggles our local economy has faced due to COVID-19 have made it a clear choice.”
While the 149-year-old newspaper is reducing frequency, Patterson said there will be no reduction of local news coverage.
“We’re still going to be aggressively covering city and county government, school news and everything that our readers count on us to keep them informed about,” he said.
The Herald will also continue to build its online presence. The newspaper’s website, www.yazooherald.net, is currently updated daily. It will now be updated even more frequently.
“There is clearly plenty of demand for online reporting, especially for things like obituaries and breaking news,” Patterson said. “An obituary that we posted on Friday had been read over 8,500 times on Monday morning when we returned to the office.”
Patterson said that while The Herald will be focusing on expanding its digital presence, those efforts will not be at the expense of the printed product.
“We are blessed to have many loyal readers,” Patterson said. “They are always going to be our main concern in everything we do. What we are going to give them is a better newspaper, and we are making the changes needed to ensure the long term health of The Yazoo Herald.”