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Rob Coleman, the new CEO of Baptist Memorial Hospital - Yazoo, introduced himself to Yazoo residents during a welcome reception at the Mississippi Chemical Conference Center. For many Coleman needed no introduction as he is a Yazoo City native. He has served in a variety of roles for Baptist since 2010, most recently as assistant vice president of clinical operations at Baptist Medical Center in Jackson, where he supervised about 1,000 employees and oversaw the operations of multiple areas throughout the hospital.